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Strelcha is often depicted as an earth paradise. The town is famous for its favourable climate, mineral water springs, oil-bearing roses and noticeable archaeology. Strelcha is a national resort attractive to tourists and investors with its unexpected business opportunities. The balneological resort is located at the foot of Syshtinska Sredna Gora mountain on the picturesque basin of Luda Iana river. Strelcha is 41 km North of Pazardjik, 60 km south-east of Plovdiv and 14 km East from Panagiurishte. The transport infrastructure, consisting of convenient roads, turns Strelcha into a starting point for the famous historical and cultural centers Panagiurishte, Koprivshtica, Hisaria, Karlovo, Plovdiv, Sofia. The combination between mountainous and moderately continental climate makes the resort suitable for balneological therapy as well as for excursions and hiking. The mineral springs have a positive influence on the organism of humans and are of definite therapeutic importance. The treatment of diseases in Strelcha is particularly successful. The legendary and heroic past of Strelcha is a prerequisite for the economic development of the resort. It springs to life 5000 years B.C. Strelcha bears the imprint of the Prehistoric people, Thracian and Slavonic tribes, Byzantines. It has left rich archaeological inheritance – over 300 tumuli, silver and gold features.